Kitschkween: Brand Spotlight: Make Up Forever

In the magical year of 1984, the Make Up For Ever cosmetic line was created by sculptor and painter, Dany Sanz. Since the 1970s, Dany's Parisian Makeup Academy has taught makeup application that range from basic to advanced stage effects. Because of the quality of her makeup formulas and special techniques, her services as a makeup artist were high in demand. Later, she was able to create a line of quality cosmetics available to the public.

Why I LOVE this brand:

My career fantasy is to be a makeup artist for music artists and bands. I love to be creative and to transform people. Make Up Forever is perfect for photo shoots and television because they offer their HD Generation collection. This line of complexion perfection (includes foundation, primer, concealer and powder) makes skin look flawless on camera no matter how close up your close-up is. They also provide a large selection of matte colors for eyes, face and lips.

Make Up For Ever is also perfect for live gigs thanks to their long lasting, highly pigmented formulas. They carry the widest selection of waterproof cosmetics I've ever seen. Their Face and Body Liquid Makeup ($38) is a super light weight water-based gel is long lasting and waterproof. Their Aqua eyes eyeliner ($17) comes in 25 shades, Aqua Creamliner ($20) has 6 shades. Tested by professional synchronized swimmers, Pro Waterproof Eyeliner is only available in black at Make Up For Ever boutiques. To top it off, (as if their makeup wasn't awesome enough already) Make Up For Ever carries a sealer for face and eyes.

All fantasies aside, I love Make Up For Ever because of the quality and selection. My favorite formulas of makeup to use are cream, gel and liquid. Major department store brands only offer a few colors of these textures. With Make Up For Ever, I don't have to bounce around from counter to counter to get every color of cream shadow I want.

Here is a list of my favorite Make Up For Ever products:

Face: